Understanding who your customers are, as well as how and why they buy, is critical to your success. We build segmentations that start with simple demographics or firmographics, to incorporating revenue or value, to complex market opportunity and behavior segmentations, leveraging primary research and transactional data.
Measuring your customers' and partners' performance is essential to optimizing your sales and marketing strategy. We design dashboards to report on the obvious and identify hidden trends, and allow you to focus activities where needed through benchmarking against peer groups.
Developing the optimal go-to-market strategy should strike the right balance between direct and indirect routes to market, and take into consideration how your customers want to interact with you. We layer on market growth projections, your addressable market and recent customer behavior to provide you with the ideal coverage model.
Need help getting your Analytics team or Data Scientists trained and up to speed? We have developed an on-boarding and mentoring program from years of experience building internal Analytics organizations, and ensuring that insights are being applied in Sales & Marketing organizations.