Go2Market Analytics was founded by Heidi Lanford, who, for more than 20 years, has been turning massive amounts of data into actionable business intelligence through predictive modeling, benchmarking and reporting. Ms. Lanford handles all sales, marketing and business development, and serves as the primary engagement manager on most projects.
Dr. Bethany Klebanov directly oversees all aspects of data usage, and has over 18 years of experience in Analytics and Business Intelligence working in a wide variety of industries through a mixture of internal and consulting positions. Her work has encompassed all areas of analytics engagements including conceptualization, methodology development, and results socialization.
Dr. Richard Bolstein serves as our subject matter expert in the area of complex statistical data analysis and survey sampling and design. He has extensive consulting experience in both the public and private sectors, and formerly chaired the Department of Statistics at George Mason University.